Some problems of the development of high-tech innovation markets
This article describes the principles and the problems of development of high-tech markets. We analyze the classification of innovations and forces that influence the rate of progress. We also outline key approaches to understanding of innovative products consumers. These approaches are necessary for acceleration of progress and formation of the target audience in the future. Sources of resistance and some processes of their forming were identified. The diffuse model E. Rogers was analyzed, and also its applicability to different types of innovations. The purpose of this article was an attempt to summarize the problems associated with the promotion of innovations, innovative failures, to understand the roots of these problems
Keywords: innovations, promotion of innovations, power of resistance to innovations, diffusion of innovations
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