The article examines the issues with regard to the innovative development of export promotion of agro food products in the Republic of Moldova. It reveals the main problems occurring in the promotion of agro food products and the ways to overcome them by using gravity models which allow determining the most efficient markets. This method proves to be one of the most innovative in terms of forecasting the markets of Moldavian agro food exports. A common conclusion arises based on both models: the export potential to European Union remains undeveloped.
Keywords: exports, foreign economic activity, innovations in agriculture, innovative models