Problems of corporate innovations and ways to handle them

Main factors and reasons, inhibiting innovative activity of the Russian corporations are analyzed. Benefits of corporations’ participation in venture projects are identified. Intra-corporate mechanisms and criteria for selecting innovative projects are considered. Dependence of pricing models, employed for a new product, on projected sources of returning investments into a project is analyzed. Classification of types of corporations’ innovative strategies is offered

Keywords: corporation, innovative strategy, pricing model, motivation, venture funding


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