Frugal innovation: From «premium» to «good enough»
Frugal engineering means developing simple products for emerging markets and is becoming increasingly important for many companies. Frugal products are not cheap or inferior, they are simplified and yet qualitatively robust. But how can frugal products be developed successfully?
Keywords: frugal innovation, frugal engineering, reverse innovation
References
1. N. Agarwal, A. Brem. Frugal and reverse innovation-Literature overview and case study insights from a German MNC in India and China[C]//Engineering, Technology and Innovation (ICE), 2012 18th International ICE Conference on. IEEE, 2012.
2. Y. A. Bhatti. What is frugal, what is innovation?//Towards a theory of frugal innovation [J]. 2012.
3. K. Bound, I. W. B. Thornton. Our frugal future: Lessons from India’s innovation system [M]. London: Nesta, 2012.
4. R. Dobbs, J. Manyika, J. Woetzel. No Ordinary Disruption: The Four Global Forces Breaking All the Trends [M]. PublicAffairs, 2015.
5. V. Govindarajan, C. Trimble. Reverse innovation: Create far from home, win everywhere. Harvard Business Press, 2013.
6. N. Radjou, J. Prabhu, S. Ahuja. Jugaad innovation: Think frugal, be flexible, generate breakthrough growth [M]. John Wiley & Sons, 2012.
7. N. Radjou, J. Prabhu. Frugal Innovation: How to do more with less [M]. PublicAffairs, 2015.
