Innovation management: challenges and opportunities of digital transition

The paper explores the concepts of the innovation process as a key aspect of the general theory of innovation, examines the evolution of the theory of innovation and its consideration from the point of view of a systematic approach. The analysis of the literature is carried out, on the basis of which conclusions are drawn about the possibilities and prospects of forming an approach to the theory of innovation as a whole. An approach to the formation of a new system of innovation theory in close interaction with the process of digital transformation is proposed. This will make innovations simpler, more open and implementable, and will make innovative development a part of the organization's daily activities by combining an innovative ecosystem approach, corporate strategy and digital transformation strategy

Keywords: general theory of innovation, digital transformation, innovation, system approach, innovative development, complex organizational systems.

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