Management of the organization of production of innovative products with changing user requirements

Most companies, regardless of the specifics of their activities, understand that the only way to ensure continuous competitive advantage is the constant creation and launch of innovative products on the market. However, when implementing the processes of creating new products, companies face problems in forecasting and strategic planning, since the markets of innovative products are characterized by various kinds of uncertainties and risks, many of which are uncontrollable. Quite a large number of works have been devoted to the development of mathematical models for the commercialization of new products. Many of them aim to concretize and expand the mathematical the Bass’ model, introducing new variables into it. The influence of various marketing factors determining the behavioral characteristics of consumers on the diffusion of innovations is studied. The purpose of this study is to study the impact of changing consumer requirements on the technical and economic parameters of the products being created. This influence manifests itself in different ways depending on the stage of the life cycle of interrelated innovative products. The authors propose a mathematical model of cascade diffusion, taking into account the above relationship, as well as the degree of consumer involvement in the development process and the rate of change in the quality requirements of the final product. The model obtained by the authors makes it possible to increase the efficiency of planning the innovation process, using a formed strategy for developing new products of the required quality The verification of the theoretical approach was carried out with the involvement of the actual results of the process of creating 3D printers and the sale of these products by one of the leading domestic manufacturers

Keywords: quality, management, innovation process, diffusion, innovation, mathematical model.

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