Key trends in the innovative development of sports industry

Sports business differs from other industries by a number of features that build up the specifics of management. The aim of this research is to consider trends and development prospects in managing the Russian sports industry, taking into account new trends in economic development. The author analyzes the evolution of sports industry, as an important part of experience economy, its current structure by the type of activity, market size and sources of financing, and assesses the impact of the changes in the following areas (within the framework of national goals and strategic objectives of the development of the Russian Federation for the period until 2024): applying computer technologies; economic sanctions; increased demands on the quality of life and comfort of the habitat; environmental responsible technologies; globalization of the economy. Given the special social role as well as high commercial potential, the main focus of the article is dedicated to professional sports clubs

Keywords: sports economics, sport management, sports club management, experience economy, innovations in sports

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Authors