The article describes the success story of the TPC «SAVA» (Tomsk region), founded in 2012. The company specializes in the production of innovative products for a healthy diet based on natural raw materials of Siberia. In collaboration with scientists from universities and research centers SAVA experts «we have developed a line of unique products that are in demand in the market and almost no competition». In 2016, the company continues to expand production through the issuance of fillings for confectionery and dairy industry on the basis of import substitution technologies.
Keywords: healthy food, food products, innovative technology, natural raw materials, Siberia