Factors of success of innovative projects in industry in the context of digital transformation: experience of metalworking enterprises in the Russian Federation

In the context of modern geopolitical and technological challenges, innovative development becomes a key condition for the competitiveness of the Russian metalworking industry. The article addresses the problem of identifying and systematizing specific factors that determine the success of innovative projects in this capital-intensive and conservative sector. The relevance of the study stems from the need for industrial giants to adapt to the requirements of Industry 4.0 and the goals of import substitution. The purpose of the work is to identify and characterize the key success factors for innovative projects at metalworking enterprises, considering industry specifics and digital transformation. The methodology includes the analysis of statistical data (Rosstat, HSE), case studies of leading Russian companies (Severstal, Nornickel, TMK), and a review of scientific literature on innovation management in industry. Results: It was established that alongside universal factors, their industry-specific manifestations play a decisive role in metalworking: 1) strategic investment management under high capital intensity; 2) human capital development with a focus on hybrid competencies (metallurgy + data science); 3) deep integration of end-to-end digital technologies (IIoT, AI, digital twins) into production cycles; 4) formation of an adaptive organizational culture to overcome industry conservatism. Scientific significance of the work lies in supplementing existing theories of innovation management by proposing an industry-specific model of success factors adapted for capital-intensive industries undergoing digital transformation. Conclusion: The success of innovation in metalworking depends not so much on the availability of resources as on the ability to manage them in the specific conditions of the industry. An integrated approach combining long-term investment planning, targeted personnel training, implementation of Industry 4.0 technologies, and development of an open innovation culture is the basis for technological sovereignty and sustainable development of enterprises.

Keywords: innovative projects, metalworking, digital transformation, success factors, Industry 4.0, innovation activity, innovation management, industry.

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