Innovation commercialization marketing

A marketing technique for the commercialization of innovations is proposed. Synthesis of tools for marketing and commercialization of the stages of analysis, evaluation and decision-making is proposed. This technique allows you to form a rational version of a set of marketing tools, evaluate the effectiveness of options and choose a solution that satisfies the given economic parameters of the innovation commercialization process. Considering the features and specifics of innovations in the potential market segment in which they are positioned is the basis of the proposed system. The proposed marketing approach to the commercialization of innovations makes it possible to determine the most promising variant of commercialization, which in the future is subject to clarification and supplementation with previously unaccounted for factors and detailing of the tools use

Keywords: innovation, marketing, commercialization, results of innovation activity (RIA), intellectual property (IP), innovative products, innovative project, innovative technology


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