Government Regulation of Neuromarketing in the Russian Economy

The article deals with the ethical problems of neuromarketing and the current regulation of this area. Neuromarketing is a powerful mechanism for predicting consumer response to marketing incentives, which is especially relevant for innovative products. Using the results of neuromarketing research can disrupt consumer autonomy and encourage impulsive buying. Neuromarketing is an innovative area, today in most countries of the world, including Russia, there is no legal regulation of neuromarketing, there is a lack of industry standards. Based on the analysis of codes of ethics and foreign experience, recommendations for the regulation of neuromarketing in Russia have been formed

Keywords: neuromarketing, neuroimaging, neuromarketing ethics, codes of ethics, neuromarketing regulation

References

  1. Dershen' V. Instrumenty neyromarketinga: problemy i perspektivy//Nauka i innovatsii. 2018. № 6. P. 18–22.
  2. Lee, N., A. J. Broderick and L. Chamberlain, 2006. What is ‘neuromarketing’? A discussion and agenda for future research//International Journal of Psychophysiology. 2007. № 63. С. 199–204.
  3. P. Kotler//Marketing Essentials. Prentice Hall, Inc. 1984.
  4. Shishakova Ju. V. Razvitie nejromarketinga v Rossii//Vestnik Udmurtskogo universiteta. Serija «Jekonomika i pravo». 2021. № 4. S. 622–644.
  5. Ketova N. P., Granovskaja I.Ju. Vozmozhnosti realizacii nejromarketinga dlja aktivizacii prodvizhenija tovarov i uslug potrebiteljam//Kreativnaja jekonomika. 2020. Tom 14. № 1. S. 72–91.
  6. J. Illes, Th. A. Raffin Neuroethics: An emerging new discipline in the study of brain and cognition//Brain and Cognition. 2002. № 50. С. 341–344.
  7. Hegenscheid, K., R. Seipel, C. O. Schmidt, H. Völzke and J. Kühn,.., 2013. Potentially relevant incidental findings on research whole-body MRI in the general adult population: frequencies and management//European radiology, № 23 (3). С. 816–826.
  8. Martha J. Farah, M. Elizabeth Smith, Cyrena Gawuga, Dennis Lindsell, Dean Foster Brain Imaging and Brain Privacy: A Realistic Concern?//Journal of Cognitive Neuroscience. 2009. № 21 (1). С. 119–127.
  9. Pis'mennaya A. S. Mesto tekhnologiy neyromarketinga v traditsionnykh marketingovykh issledovaniyakh//Sovremennaya nauka: aktual'nye problemy teorii i praktiki. Seriya: ekonomika i pravo. 2021. № 3. P. 49–54.
  10. Mohd, S. I., А. М. Azlina and Х. Razali. Ethics in Neuromarketing and its Implications on Business to Stay Vigilant//KnE Social Sciences. 2019. С. 687–711.
  11. Dierichsweiler, K. L. Ethical Issues in Neuromarketing. 3rd IBA Bachelor Thesis Conference. 2014. Date Views 11.05.2022 www.essay.utwente.nl/65384/1/Dierichsweiler_BA_MB.pdf.
  12. Vojtěch J. Neuromarketing: Our Brain Speaking//Psychologon. 2013. № 2 (1). С. 66–68.
  13. Emily R. Murphy, Judy Illes1z, Peter B. Reiner Neuroethics of neuromarketing//Journal of Consumer Behaviour. 2008. № 7. С. 293–302.
  14. NMSBA Code of Ethics//NMSBA. Neuromarketing Science and Business Association URL: https://nmsba.com/neuromarketing-companies/code-of-ethics (дата обращения:11.10.2021).
  15. M. D. B. Olteanu. Neuroethics and Responsibility in Conducting Neuromarketing Research//Springer Science+Business Media Dordrecht. 2014. № 8. С. 191–202.
  16. Vo Frantsii zapreshchen neyromarketing?//Neyromarketing URL: http://neurosciencemarketing.fr/neuromarketing-interdit-france/(data obrashcheniya: 08.10.2021).
  17. Cortés, M. L., García G. M. Neuromarketing: Current Situation and Future Trends//Journal of Neurology & Neurosurgery. 2017. № 5 (5). С. 1–2.
  18. Krausová, A., 2017. Neuromarketing From a Legal Perspective//The Lawyer Quarterly, № 7 (1). C. 40–49.
  19. Ubozhenko I. V. Aktual'nye voprosy modernizatsii professional'nogo obrazovaniya i sozdanie natsional'noy sistemy kvalifikatsiy: perevod i podgotovka kadrov//V kn.: Professional'no orientirovannyy perevod: real'nost' i perspektivy. Sb. nauchnykh trudov Vyp. 12. M.: RUDN, 2017. P. 232–246.

Authors