Organization of the work of the marketing department at the enterprises of the defense-industrial complex under the diversification of industrial production

The article is devoted to the analysis of the problems of adapting the marketing management system to changing the conditions for the functioning of the defense industry enterprise as production diversifies and civilian products enter the market. Recommendations are given on the organization of the marketing department of the defense industry enterprise, which is developing the market for high-tech civilian products and consumer goods. An organizational chart is proposed for building a centralized corporate marketing service for the defense industry holding structure and a mechanism for its interaction with the marketing departments of subsidiaries is described

Keywords: marketing department, defense-industrial complex enterprise, diversification, civilian products, consumer goods

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