Strategic groups matrices: from «old» criticism to new dimensions

The article provides the critical analysis of evolution and development of strategic groups matrices (authors’ concept). The criticism of the most known and described in research literature and used in practice matrices is considered. As a result, we suggest a new applied instrument for strategic portfolio analysis - triaxial strategic groups matrix. It was brought forward by virtue of merits and demerits of existing strategic analysis tools. Present strategy of Baltic Federal University based on the visual potential of the triaxial strategic groups matrix.

Keywords: strategic groups matrices, strategic portfolio analysis, diversification, multidimensional matrices, visualization methods, university strategy