The paper investigates a new tool for promoting innovation- oriented projects named crowdfunding. Crowdfunding is a promising line of financing high-risk innovative projects. With the offering plan start-up developers raise money from investors, which may be as a professional venture capital players and citizens, who wish to support this or that original idea and contribute to its implementation. Profit opportunity or access to a completely new product (including before the official sales) is the main motive for financing projects. According to experts crowdfunding has prospects of development in Russia, as it allows to take into account the social importance of the project and, consequently, to predict the upcoming demand for the products.
Keywords: crowdfunding, crowdinvesting, crowdlending, Kickstarter, crowd-backer, innovation, project, investment