Promotion of innovative products based on planning consumer preferences

An analysis of the process of promoting innovative technologies is proposed. The basis is the developed mathematical model, which contains such basic formalisms as statistics of market interest, the costs of promoting and mastering innovations, and the profit from such a transition. In contrast to the simple calculation formulas used in economic analysis, the use of dynamic modeling made it possible to take into account the multiplicative effect of minor changes in the segmentation of market participants in terms of the penetration rate of innovative technologies. Since the calculation of consumer activity matrices is a complex task, the technology for processing statistical data is built into the general solution algorithm, which requires more complex tools. The advantage of the presented mathematical apparatus is a subsystem for analyzing and predicting the dynamics of the distribution of innovative solutions, completely ready for loading into digital platforms

Keywords: promotion of an innovative product, consumer activity, market

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