This article is devoted to the identification and systematization of the factors of formation of the market of financial technologies (fintech) in the global economy. To study the basic factors, a statistical analysis of existing trends in the global financial system is carried out, as well as the approaches of Russian and foreign researchers. As a result of systematizing all the factors of fintech market formation, the author distinguishes three groups of factors: factors of consumer preferences, factors of technological development and factors of regulation of the financial sector. It is concluded that each of the identified groups of factors can significantly affect the institutional structure of the financial system of the country in which the fintech market is developing. Acting together, these factors served to form a large and dynamically developing fintech market
Keywords: fintech, financial innovations, fintech market influence, factors of fintech development
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