A conceptual model of the formation of patent strategies when launching a new product
The article considers the main issues of the formation of patent strategy of the company based on the development of an integrated system-logical sequence of acts committed by the launch of a new product depending on the company’s position in the market. The authors observed that the increase of the competitiveness of products, as well as addressing issues related to ensuring import substitution and technological independence of the Russian Federation is impossible without the development of patent strategies
Keywords: innovation, strategic management, patent strategy, result of intellectual activity, new product, marketing, intellectual property, innovation activity
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