On innovation paradigm and positive use of social and personal potential

The article briefly illustrates the basic problematic area of development that are in need of radical improvement, and especially the systems that provide and responsible for their functional operation. As a key tool required for solving long time overdue problems, it is proposed to utilize the socio-personal unique system SANI (preservation and revitalization of new ideas), created to work with innovative information and participants of the innovation process

Keywords: System maintenance and revitalization of new ideas, personal potential, innovation sphere