Management of innovations in the field of plastic’s circulation: experience of the international initiative «New plastic economy»

The minimization of plastic waste is one of the priority global environmental problems. Its solution requires fundamental changes in the modern system of production and distribution of consumer goods. International practice indicates that efforts aimed only at developing a system for processing and recycling plastic waste cannot be an effective solution to this problem. A much more promising direction is the introduction of eco-innovative solutions at the stage of product design, which avoids over packing, resource-intensive ways of delivering goods to consumers and overdevelopment of facilities for sorting and processing plastic waste. The aim of this work is to identify and create a register of the most promising organizational and technological innovations in the field of plastic circulation based on an analysis of experience in implementing the international initiative of the Ellen MacArthur Foundation «New Plastic Economy». The study reveals that at present there are no industry-wide indicators by which enterprises could evaluate progress in the field of plastic reuse. A system of indicators is proposed for measuring the quality of the plastic handling system for enterprises in various sectors of the economy. To popularize the best international practices in the field of minimizing plastic waste, it is proposed to introduce a rating of the level of plastic recycling at Russian enterprises

Keywords: ecoinnovation, plastic waste, business model, reuse, recycling

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