Specifics adaptation of modern companies to the digital economy

The article is devoted to the main approaches and methods that modern Russian and foreign companies use to improve business performance in the digital economy. The paper examines peculiarities of adaptation of enterprise architecture, technologies of building relationships with consumers and competitors. The models of business transformation in the digital age, as well as basic concepts of the digital economy are also in focus of the article

Keywords: digital economy, enterprise architecture, digital transformation, postindustrial company, creative company, information technologies, competitive advantage

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Authors