Growth of competitiveness of Russian organic products: Asian vector

The growing competitiveness of Russian organic products, especially in the Asian market, represents a significant development in global agricultural dynamics. This topic can be approached using a scientific methodology, analyzing the various factors behind this trend and its consequences. First of all, it is necessary to understand the context in which Russian organic products have gained a foothold in the Asian market. The global demand for organic products has been steadily increasing due to consumer awareness about health, environmental sustainability and ethical farming. Asia, with its rapidly growing middle class and growing health consciousness, represents a significant market for organic products. Russian organic products have a number of advantages that contribute to their competitiveness. Russia's vast and diverse agricultural landscape combined with a relatively low level of industrial agriculture creates a strong base for organic farming. Natural and climatic conditions of the country are favorable for the cultivation of some types of organic products without extensive use of artificial improvers and pesticides. The strategic approach of Russian producers and the state to the development of the Asian market was methodical. The most important was the identification of key Asian markets where the demand for organic products is high. First of all, such countries as China, Japan and South Korea with developed organic markets and high purchasing power of consumers were chosen. In addition, the regulatory framework and certification played an important role

Keywords: global demand, organic products, advantages of Russian agriculture, Asian market, marketing and branding of organic products, compliance with international standards, impact on global trade patterns.

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Authors