Structure of the market of banking services of Russia in the segment of deposits of the population

In Russia, the population demonstrates a very conservative model of behavior in choosing the form of savings, which ensures a consistently high market share of a limited circle of credit institutions. The introduction of ecosystems by banks is an essential tool for the consolidation of the banking sector. The digitalization of banking services technologies allows the formation of very differentiated banking products, essentially combining previously disparate products, which increases the attractiveness for the consumer and changes his preferences, contributing to market consolidation and the formation of a concentration growth trend

Keywords: ecosystem, market consolidation, deposits, competition

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