This article examines the theoretical foundations of the digital transformation of enterprises in high-tech industries of the domestic industry, including
the military-industrial complex, in an innovative and lecture format. An example of a lecture prepared by the author on the topic «Digital transformation and
digital trends in industry» using paintings by famous artists and quotes of prominent people to increase the learners' assimilation of educational materials
from a fundamentally new subject area by means of using the mechanisms of associative thinking is given
Keywords: digital transformation, enterprise, lecture, educational content, innovative lecture format, digital technologies
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