Analysis of the effectiveness of the marketing policy of a scientific journal

It is shown that the volume of the audience of Russian scientific journals has been continuously falling over the past 10 years, and the supply is growing. Under conditions of declining demand and increasing supply, the editorial staff of a scientific journal should make additional efforts to attract an audience. The article concentrate on the audience of the scientific Journal of «Almaz – Antey» Air and Space Defence Corporation, the definition of their values and to analyze the effectiveness of communication channels of a scientific journal for the formation of a marketing policy

Keywords: scientific journal, higher attestation commission, audience values, communication channels, marketing policy


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