The research of processes occurring in the chain stores as retail outlets in bringing to market innovative products is shown. We consider the dynamics of replacement of the product as a process, stretched over time. The mathematical model describing a shrink in consumer demand for the previous generation product, and the expansion of sales innovation. The method of organization of the distribution network for an extended planning time is comparable with the term of the promotion of innovative products.
Keywords: Model, Demand, Planning, Production, chain store