Modern marketing strategies: successful practices in Rostov region
Since 2014 in the Rostov region in cooperation with Foundation there have been supported more than 194 innovators, have been created more than 30 startups, and more than 420 million rubles were attracted to the economy of the region. The article describes the work on information support and on attraction of new participants using the newest methods. In its activities, the Foundation’s representative office in the Rostov region relies on modern information and marketing technologies, covering social networks, and creating a positive image of the organization
Keywords: Foundation for Assistance to Small Innovative Enterprises, Rostov regional agency of innovations, information support, CRM, SMM, social networks, information technologies
