The study of cross-functional interaction and competition during new product development: the case of Russian high-tech companies

The process of New Product Development is believed to be one of the key activities, essential for the innovative companies, operating in high-technology areas. Current research results suggest that the process of cross-functional cooperation is of high importance for the results of the development process. On the other hand, the process of cross-functional competition for both tangible and intangible assets is also significant. The combined influence of both cross-functional cooperation and competition on the results of the NPD process (especially in Russian economic environment) remains to be studied. In this article, the authors conduct the analysis of influence of both these factors on the process of the NPD and its results (based on a sample of Russian high-technology companies)

Keywords: cross-functional integration, cros-functional competition, new product development


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