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  • Veselov Kirill Sergeevich
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Veselov Kirill Sergeevich

National Research University Higher School of Economics - Nizhny Novgorod Lecturer, Department of marketing

List of articles

  • The study of cross-functional interaction and competition during new product development: the case of Russian high-tech companies
  • The model of studying R&D – marketing integration effectiveness during New Product Development
  • Cross-functional integration during New Product Development: current approaches and research prospects
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